Imagine a sensation that is at the intersection of cute and vaguely creepy, and then imagine a festival devoted to it.
That’s something akin to what Hikone’s Yuru Kyara Matsuri, an annual festival devoted to the nation’s many, many mascots, feels like. For those allergic to “hordes of keitai (mobile phone) waving people screaming, ‘kyaaaaa~!'” (as one previous participant describes it), late October might not be the time to visit Hikone.
The vast majority of onlookers however are well-behaved, if determined to get their photo-moment. The word ‘hordes’ does not overstate the amount who visit, some even taking a bus tour to the event, hoping to see their favourite fuzzy super-stars.
While Japan has a knack for creating cute characters, to be truly yurui the creators must, in their quest for adorability, try too hard and end up with something… else.
The term “Yuru Kyara” (also sometimes written as Yuru Chara, being short for character) was first used by TV commentator and essayist, Miura Jun in 2002, to describe the ‘boom’ in strange mascots for everything from sports stadiums to shopping arcades. Each prefecture in Japan has one, and Hikone, for the castle’s 400th anniversary, commissioned what would become the most popular Yuru Kyara: Hikonyan.
Outside of Shiga prefecture, Hikonyan is better known than Hikone. This leads to occasional conversations like this:
A: “So where do you live?” B: “Hikone.” A: “Hikone? …. Hikone?” B: “Hikonyan?” A: “OH! THAT Hikone!”
Created in 2007, the popularity of Hikyonyan was no doubt the reason that in 2008 the city began to host the Yuru Kyara festival.
Photographers need to be aware that there is very little space. A lot of gear means gridlock within the pack of people, prams and huge, unyielding mascot bodies. However, as neat semi-circles form about the talent, you may find yourself wishing wishing for a stepladder that some of the other semi-pros sport.
Yuru-Kyara watchers should keep an eye out for famous mascots: Sento-kun, the antlered Buddhist monk mascot, or Toripy, Tottori prefecture’s rotund bird mascot. I was lucky enough to meet one of my personal favourites Koya-kun, the mushroom shaped mascot of Koyasan.
While the not everyone likes them, Yuru Kyara are another wonderful aspect of Japan. I love the wacky (if difficult to determine how exactly they represent their city/sports-park/arcade) designs; the cheerful cavorting and endless ‘one more photo!’ patience from the human souls of these heavy, hot fibre-glass bodies; and also how excited kids (and adults) get while shaking the mascot’s hands, giving bodily hugs, and unloosing the occasional ‘kyaaaaaa~’.
Kouyakun is cute!
I’ve been to Kouyasan, but I really can’t remember seeing the mascot ^^; At some other places I saw mascots on maps and such, but never the large ones like on your photo. Maybe I just wasn’t there when they were in the neighbourhood 😛
Thanks for your comment~
Koya-kun has only been around the last maybe 2 years. The 1200th year anniversary of Koyasan is coming up soon so they needed a mascot for it (of course! :P).
When you next come back to Japan, if you really want to see a yuru-kyara, Hikonyan does a show 4 times a week at the castle. ^^
Ah, that would explain why I haven’t seen Kouyakun 🙂
Hikone sounds like a nice place to visit 🙂 I certainly want to see more of the west side of Japan (the most west I’ve been is Himeji, but we didn’t go north/upwards from there).
Omigod that is one giant kawaii-fest! Wow that’s really amazing. I’d love to take wifey to that!
I bet she’d love it. It was really cute – just a lot of people!
That is just plain incredible. Crowds are not normally my scene, but if I ever get the chance, I’ll go to that one. Plus, if I get tired, the bow on the giant tissue box looks like it would make a pretty good pillow…
Haha, they might be fuzzy (and friendly enough to be cool with a gaijin taking a nap), but they are surprisingly hard underneath.
Do you know when the next mascot festival will be this year 2014?
This site says October 18th and 19th ^^ Are you hoping to go? http://www.biwako-visitors.jp/search/event_16383.html
Yup yup! I will be in Japan by then
Anyone know how to get there if I have a JR pass?
It’s very easy to get to Hikone on the JR line. The shinkansen actually stop in Maibara station, which is one stop from Hikone..Super convenient!
Thanks for the reply vividhunter! Does it say in Japanese how long it will be held on October 18th?
It’s usually an all day event. As long as you’re there between 10am – 5pm there should be stuff going on. ^^
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